[throwaway201103]

That may all be true, but for me the trust is long gone. That's the price they pay for not taking the counterfeiting problem seriously. They've literally demonstrated that they prioritize sales and shipping efficiency over honesty.

[Kalium]

What actions could they take, today, that would demonstrate to your satisfaction that they take counterfeiting and honesty seriously?

[ceejayoz]

A few off-the-top-of-my-head things:

Removal of the algorithmic "Amazon's Choice" label.

Human review of all listings, including changes to them.

Drastic reduction in number of sellers, show the seller company's age w/Amazon as well as the age of the listing and revision history.

[throwaway201103]

Nothing comes to mind.