[derefr]

I have to commend this article for actually doing the thing HN constantly demands. The article introduces the company and the problem it's solving to contextualize the story, rather than assuming you're a faithful reader of their newsletter. The article structure here assumes a successful viral spread out of its little bubble into the wider world, where people have no idea what this company is.

Copywriters working for HN-adjacent companies: please, copy the structure of this article!

[marcosdumay]

Yes, the article structure is just great. It also doesn't let the long term readers hanging while it introduces everything.

Article's structure:

- The results, shorter than a paper abstract

- A small paragraph introducing the company and the goal the results apply into (long term readers will get the context of the results here).

- Some larger text explaining the product, in a section long term readers can jump.

- The main contents

- A well disguised large selling hook

- A link to more explanation on the product

[echelon]

I saw your comment before reading the article, and I was skeptical. After reading, I think you've captured this perfectly.

I'm not a marketer and I don't typically take an interest in this subject, but the blog post breaks down the problem in a way engineers can appreciate.

They describe how they characterized their unique market, the funnel to attract new buyers for their cell installations, and how Gruber's audience fits the necessary parameters. There's a lot more, and I'm not doing it justice, but it was a fantastic read.

[lifty]

The video about their tech is also on point. I think they have a thing for no bullshit communication.

[baxtr]

Yes, that’s a great structure! The only minor thing that I missed was a final section summarizing their lessons learned.