[marcosdumay]

Yes, the article structure is just great. It also doesn't let the long term readers hanging while it introduces everything.

Article's structure:

- The results, shorter than a paper abstract

- A small paragraph introducing the company and the goal the results apply into (long term readers will get the context of the results here).

- Some larger text explaining the product, in a section long term readers can jump.

- The main contents

- A well disguised large selling hook

- A link to more explanation on the product