[sadness2]

For gamers, I expect these will be priced such that Intel will offer a better price-to-performance ratio than AMD. I've seen so many industry pundits talking about the defeat of Intel for the last 2 generations, but gamers just quietly look the frames-per-second to $ ratio and keep buying Intel and the cheaper Intel-based motherboards. I think Rocket Lake will allow this trend to continue while Intel prepares Alder Lake.

[FridgeSeal]

Not sure how much that’ll hold, a lot of the gaming and pc subreddits and the communities there have been strongly favouring AMD chips in builds and advice. With Zen 3 chips I expect that to continue.

[sadness2]

There's always a loud contingent of AMD fanboys, but then there's the silent majority who don't care and just buy on raw gaming performance per $, which is reflected in market share.

https://www.cpubenchmark.net/market_share.html

[FridgeSeal]

Well if they’re buying “raw performance per $” then they’ll be buying AMD chips anyway.

[yborg]

Intel mentally isn't anywhere near the rock bottom they would need to be to admit inferiority to AMD by actually underpricing them even though they easily have the margin to do so. This might even be the right strategy if they think they can come back in a couple of years and beat AMD, why damage the brand now?

[sadness2]

This would not be a change in pricing strategy by Intel. Intel has consistently provided better price-to-performance ratio for gaming than AMD. Since AMD bumped their pricing with this launch, Intel arguably still holds this edge, especially if you account for overclocking and board prices.

https://cpu.userbenchmark.com/Compare/Intel-Core-i9-10900K-v...

https://cpu.userbenchmark.com/Compare/Intel-Core-i5-10600K-v...

https://cpu.userbenchmark.com/Compare/Intel-Core-i5-10600K-v...