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by parliament32
2071 days ago
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By using your conversation metadata, to sell you better ads or sell the data to other advertisers. >b-b-but it's encrypted! Doesn't matter. They know who you are, because your account is linked to your FB account (either directly or just by matching your phone number). Then you send them your full contact list when you install the app (have you tried using WhatsApp without the Contacts permission?). Then they can see metadata about who you talk to and how often. Pulling up those advertising profiles, they can add to your profile: for example, if a good portion of the contacts you talk to daily have "interested in cars"/"republican"/"male 25-29" in their profile, there's a good chance you fall into those categories too. |
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Facebook actually updated their LIMITATIONS OF KEY METRICS AND OTHER DATA section at the top of their annual and quarterly reports[1] this year to say that "as a result of limited visibility into encrypted products, we have fewer data signals from WhatsApp user accounts and primarily rely on phone numbers and device information to match WhatsApp user accounts with accounts on our other products". Prior to 2020, did they not disclose this in their reports.
[1] https://last10k.com/sec-filings/fb
disclosure: I work on Last10K.com