[citizenkeys]

Although PG uses the word "naughty", I think "radical" is perhaps a more appropriate word. "Naughty" is not necessarily disruptive. "Radical", however, is almost always disruptive. "Radical" also strictly represents the root of something.

Printing cardboard cereal boxes to sell at a convention sounds more "radical" than "naughty". Loading up big piles of airbeds for people to sleep on at another convention sounds similarly "radical". If you look at a list of YC funded companies, you can almost always see a hint of "radicalness" in each of their ideas.

[namank]

I don't think radical is the word. They didn't invent a new way of doing things, they just leveraged what they could to its fullest extent - innovative...with a hint of naughty.

Personally, I don't get what people here are griping about...the only thing I wouldn't have done is the twitter bot.

Although...as long as they didn't go 'HEY YC FINALIST, come eat with us'...I really don't see a problem with the twitter thing either - its all a matter of tasteful tactic.