[namank]

I don't think radical is the word. They didn't invent a new way of doing things, they just leveraged what they could to its fullest extent - innovative...with a hint of naughty.

Personally, I don't get what people here are griping about...the only thing I wouldn't have done is the twitter bot.

Although...as long as they didn't go 'HEY YC FINALIST, come eat with us'...I really don't see a problem with the twitter thing either - its all a matter of tasteful tactic.