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by 12xo 2077 days ago
And yet, they keep spending money... This is a problem. The fact that they offer no service, no communication, so resolutions and yet buyers are still dumping 100's of thousands a month because, they dont have any other options...

Can you name any other business that could function like this? Health care is the only ones that come to mind...
2 comments
reaperducer 2077 days ago
The fact that they offer no service, no communication, so resolutions

The irony is that one of the ways these big ad tech companies promoted themselves as being better than traditional advertising was because they were supposed to be so transparent compared to the old model where you had to go through an ad salesman and then measure your results in sales.

At least when you have an ad salesman, you have someone to complain to. And their boss, if need be.

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72deluxe 2077 days ago
Any monopolies?

It's just like playing along to Google's game (including vague "exact" matches for adwords) because there's no alternative, and no recourse.

It stinks.

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12xo 2077 days ago
The worst part is that there is no market what-so-ever for FB or Google ads. The prices are not set by competition, or the market, they are set by the seller. They decide that something's baseline price is $10 per X, not the market. The market has no choice but adjust their ROI based not on actual market conditions, but on the whim of the seller.

And to top it off, almost all digital ads are money losers for the buyer. Its the few that work that get backed into their ROI calculations. Which are essentially a tax added to the purchase price of anything marketed and sold via these channels.

The business is a fraud.

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