The worst part is that there is no market what-so-ever for FB or Google ads. The prices are not set by competition, or the market, they are set by the seller. They decide that something's baseline price is $10 per X, not the market. The market has no choice but adjust their ROI based not on actual market conditions, but on the whim of the seller.
And to top it off, almost all digital ads are money losers for the buyer. Its the few that work that get backed into their ROI calculations. Which are essentially a tax added to the purchase price of anything marketed and sold via these channels.
And to top it off, almost all digital ads are money losers for the buyer. Its the few that work that get backed into their ROI calculations. Which are essentially a tax added to the purchase price of anything marketed and sold via these channels.
The business is a fraud.