I fight this fake happiness with every fiber of my being by being polite, professional and genuinely happy when something actually makes me happy. Otherwise perfectly content being perfectly content :)
Faking it as another person said is exhausting and draining and I ain't got time for that.
These opinions are my own and do not represent those of my employer, the bottled water industry, and certainly not the cat sitting behind me.
While friendliness and happiness can be positive, I think in sales it's often emotional warfare, for example with door-to-door sales. A vacuum cleaner salesman will try to manufacture a personal connection with strategic taps on the shoulder, asking about the kids/grandkids and the spouse, but ultimately this is so that rejection becomes emotionally difficult for the untrained and unprepared customer.
I see these emails the same way as I see cheesy, slimy door-to-door vacuum cleaner salespeople.
There's a difference in intent which isn't obvious from the atonal text medium. Humans are pretty good at spotting fake in person. Thus the desire to shake a hand and look in the eye. Over email, I think many people have developed a decent sense for it, but it's much harder to distinguish the two.
To be fair to the article writer, I too write for non-technical audiences with the idea that they are sitting next to me and we are having a friendly conversation. It helps the writer's block.
Aren't you expected to be fake happy in all portions of American culture? I am American so cannot meaningfully comment on other cultures, but it I suppose it could be true for every culture as well.
Faking it as another person said is exhausting and draining and I ain't got time for that.
These opinions are my own and do not represent those of my employer, the bottled water industry, and certainly not the cat sitting behind me.