[Eyght]

Unboxing comes to mind. It seems manufacturers are putting an astounding amount of effort into making the ritual of opening the packaging for your new gadget a long series of satisfying unfolds, slides and surprises.

[tdmckinlay]

Very good point, and I think that also creates a really good peak at the end of your buying experience that you will remember for a long time: https://en.wikipedia.org/wiki/Peak%E2%80%93end_rule

[lsiebert]

the lol surprise dolls are literally made for this. https://www.nytimes.com/2020/04/16/parenting/lol-surprise-do...