[ForHackernews]

You say "back when" but Firefox has a very compelling user experience today. It's extremely fast since the Quantum update, and the anti-tracking features and lack of Google-login nonsense make it a much more pleasant experience than Chrome.

[lewisflude]

Firefox is fast, don't get me wrong, but with usage dropping every month it clearly isn't compelling people to use it like it once did. The demographic of Firefox users is constantly shrinking with no sign of things picking back up again.

[ForHackernews]

But is that just a sign that nobody can compete with Google's marketing behemoth?

I'm not sure what people want Mozilla to do. They've built a technically outstanding browser, but they don't control the top two domains on the internet to push everyone to use it. And there's a vicious cycle where webdevs only test in Chrome, so sites only work properly in Chrome, so people only want to use Chrome. We've seen this before with Internet Explorer, and the only thing that killed IE was Microsoft getting bored with developing it.

The only thing I could imagine helping their usage stats would be entering some kind of partnership with Apple to replace the laggard Safari with Firefox on Apple devices.