[ForHackernews]

But is that just a sign that nobody can compete with Google's marketing behemoth?

I'm not sure what people want Mozilla to do. They've built a technically outstanding browser, but they don't control the top two domains on the internet to push everyone to use it. And there's a vicious cycle where webdevs only test in Chrome, so sites only work properly in Chrome, so people only want to use Chrome. We've seen this before with Internet Explorer, and the only thing that killed IE was Microsoft getting bored with developing it.

The only thing I could imagine helping their usage stats would be entering some kind of partnership with Apple to replace the laggard Safari with Firefox on Apple devices.