[owenwil]

The BIG difference here is that Netflix is fully integrated with the search/queue/discovery experience, along with all of the other major streaming services like Prime. Apple hasn't managed to land that one yet – having access to their content baked into the experience is a huge advantage, let alone not alienating Netflix as Apple did in the past with the TV app: https://9to5mac.com/2019/03/18/netflix-apple-video-service-t...

[judge2020]

Apple is really trying to get to this too. To give some examples, HBO Max, Crunchyroll, and Disney+ all already integrate into the "TV" app on iOS (and almost certainly on Apple TV) where their shows/episodes are searchable and your incomplete watches show up in 'up next'.

see https://developer.apple.com/videos/play/tech-talks/508/

[anoncareer0212]

Netflix won't play ball because of Apple TV+, was likely a massive strategic error for them to jump to that when they couldn't negotiate deals with TV channels

[pvarangot]

Android TV already does that on versions 10 and 11.

[stuart78]

If I recall correctly, this is more due to Netflix than Apple. Not sure if it is business terms or data privacy, but Apple seems open to as many TV App participants as possible.

[owenwil]

It's the other way around – Apple imposes certain demands on content owners to appear in the app, one of which is basically treating them as dumb content pipes under Apple's brand – so Netflix, IMO wisely, said no. https://9to5mac.com/2019/03/18/netflix-apple-video-service-t...

[babypuncher]

I think that's on Netflix, and I wouldn't be surprised if it is because Netflix won't agree to whatever privacy rules Apple stipulates. Other services are searchable in the TV app.

Given the amount of Netflix chatter my Pi Hole blocked from my Roku when I wasn't even using Netflix, data harvesting seems to be a big part of their operation.

[owenwil]

It's not about privacy rules of any kind, it's about Apple demanding too much control – similar to iOS, I suppose – meaning a bunch of big providers opted out. I get it. https://9to5mac.com/2019/03/18/netflix-apple-video-service-t...

[shajznnckfke]

I wonder if the search/discovery/queue for Google TV will also work with Plex and services like Trakt.

Currently on Apple TV I’m just using each service’s app (Netflix, Plex, Amazon) to watch different shows, but one UI that kept track of everything would be neat.