[judge2020]

Apple is really trying to get to this too. To give some examples, HBO Max, Crunchyroll, and Disney+ all already integrate into the "TV" app on iOS (and almost certainly on Apple TV) where their shows/episodes are searchable and your incomplete watches show up in 'up next'.

see https://developer.apple.com/videos/play/tech-talks/508/

[anoncareer0212]

Netflix won't play ball because of Apple TV+, was likely a massive strategic error for them to jump to that when they couldn't negotiate deals with TV channels

[pvarangot]

Android TV already does that on versions 10 and 11.