[Someone1234]

The Netflix offer is difficult to ignore if you already have the Netflix standard plan, it essentially makes this device cost only $12.05 ($12.99 * 6 = 77.94 - $89.99).

That kind of offer isn't itself surprising, but it being available to existing Netflix subscribers is unusual.

[StringyBob]

Tempted by the offer being open to existing subscribers, but seems odd they are selling a 4K/HDR supporting device, but not offering a 4K based plan!

[Someone1234]

They let you apply the value of this offer to the 4K plan, from the terms:

> You may apply the value of the offer to a different Netflix streaming plan.

[billh]

I'm confused why they are not pushing the 4k plan as well, maybe that would put it out of a price target they were hoping to hit?

From the terms of the offer, it does look like you can apply the value of the offer to a 4k plan at a reduced duration.

* Offer value may be applied to a different Netflix streaming plan under the same account; exchanges in this manner may alter the duration of the offer. Netflix price plans subject to change and the duration of the offer value may be prorated accordingly.

[jayd16]

4K streaming while everyone is stuck at home has been kind of a mess.

[strawberrypuree]

The device only cost $12.05 because it's being subsidized by data collection to track your viewing habits and make targeted ads.