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by Someone1234 2087 days ago
The Netflix offer is difficult to ignore if you already have the Netflix standard plan, it essentially makes this device cost only $12.05 ($12.99 * 6 = 77.94 - $89.99).

That kind of offer isn't itself surprising, but it being available to existing Netflix subscribers is unusual.

2 comments

Tempted by the offer being open to existing subscribers, but seems odd they are selling a 4K/HDR supporting device, but not offering a 4K based plan!
They let you apply the value of this offer to the 4K plan, from the terms:

> You may apply the value of the offer to a different Netflix streaming plan.

I'm confused why they are not pushing the 4k plan as well, maybe that would put it out of a price target they were hoping to hit?

From the terms of the offer, it does look like you can apply the value of the offer to a 4k plan at a reduced duration.

* Offer value may be applied to a different Netflix streaming plan under the same account; exchanges in this manner may alter the duration of the offer. Netflix price plans subject to change and the duration of the offer value may be prorated accordingly.

4K streaming while everyone is stuck at home has been kind of a mess.
The device only cost $12.05 because it's being subsidized by data collection to track your viewing habits and make targeted ads.