[billh]

I'm confused why they are not pushing the 4k plan as well, maybe that would put it out of a price target they were hoping to hit?

From the terms of the offer, it does look like you can apply the value of the offer to a 4k plan at a reduced duration.

* Offer value may be applied to a different Netflix streaming plan under the same account; exchanges in this manner may alter the duration of the offer. Netflix price plans subject to change and the duration of the offer value may be prorated accordingly.