| Long story short, Google is using its search dominance to provide unfair advantage to other Google and Alphabet products. This is primarily done through features or "snippets" competitors cannot earn or even pay for. Many of the details are not yet public. The individual investigations (some being conducted by states) are said to focus on multiple issues, but the one with the most discussion and evidence centers on the issue I described. For example, google a flight you may take regularly, or just "LAX to JFK". Your first result after ads will probably be a Google widget. Can sites like Kayak or Expedia get that widget? No. Can they compete with Google showing real-time prices right in the SERP? No. It's the definition of anti-competitive behavior. Google originally argued they don't advantage their own products. They've since admitted they do. Meanwhile they company is moving into more and more verticles and squeezing others out using its search engine as the weapon. The vast majority of qualified traffic comes from search engines, and for my sites it's more like 95-97% Google. Many have argued the 90% market share figure is too low, because Yahoo and Microsoft include their internal searches to sound better. If Google decides to create a search widget competing with some function of my site, even if Google's version is really shitty, my business suffers badly. This isn't theoretical. Go Google "speed test." Your first result is a Google widget they added to search results. Ookla IMO has a much better product. But Google's widget is first for basically everyone who searches for a speed test. The M-Lab/Google test caps out for me well short of my real bandwidth. But I guarantee Ookla's traffic took a beating when Google decided to insert their own product at the top. Unfortunately, Google has a lot of lawyers, and it's also reported that Barr is trying to rush this thing forward to provide a win for Trump. The actual career lawyers are arguing they can build a solid case, but they need more time. My fear is we'll see this thing rushed through and the changes will be cosmetic. And I do think Google's actions are a real problem. The most recent testimony before congress was pretty shocking. Facebook and Alphabet execs were basically admitting to anti-competitive behavior. |
I don't see anything wrong. It's a good response page. If they didn't provide the widget the page would be worse, I would have to dig through all the links and filter the noise to find information.
There's an assumption that people come to Google in order to find websites. No, they come for information. They can get information in many ways. People are not there just to provide sales to organically ranked sites.
In a few years voice interfaces will probably replace text for search. In a voice interface, you have to provide the answer directly in plain language, not a link to a website. What would the displaced websites do, sue for monopolistic practices again?