[nl]

This antitrust action isn't about improving Bing's search, it's about improving Bing's advertising business.

[Covzire]

If you ask me, they're highly correlated.

[nl]

Yes, one way to a more profitable search business would be the normal way - make search better etc so you get more traffic.

The other is to get additional sources of data so your ads are more valuable even with the same amount of traffic.