The problem is that it's relatively easy to hire a marketing partner (does PR, etc.). But it will probably cost quite a bit more than your book advance. And most publishers these days aren't setting up book signings, sending out review copies, etc.
When I get pings to see if I want to review a book it's usually from a PR agency.
as a developer-who-can-market i often wonder if itd be worth my time taking a 50% cut to be a marketing partner heheh. not sure i can do it repeatedly for people i dont already know.
The problem is that it's relatively easy to hire a marketing partner (does PR, etc.). But it will probably cost quite a bit more than your book advance. And most publishers these days aren't setting up book signings, sending out review copies, etc.
When I get pings to see if I want to review a book it's usually from a PR agency.