[ghaff]

>should all have a "marketing partner"

The problem is that it's relatively easy to hire a marketing partner (does PR, etc.). But it will probably cost quite a bit more than your book advance. And most publishers these days aren't setting up book signings, sending out review copies, etc.

When I get pings to see if I want to review a book it's usually from a PR agency.

[swyx]

as a developer-who-can-market i often wonder if itd be worth my time taking a 50% cut to be a marketing partner heheh. not sure i can do it repeatedly for people i dont already know.