[jakear]

This doesn’t need to be a secret flipped switch. It could be a very public announcement, which lots of supporting data and arguments. Nobody is going to build a successful competitor to FB based off of “we’re doing the same thing that Facebook just very publicly stopped doing because they took a stand against its society-destroying implications”.

[luckylion]

Maybe, but I have doubts. Nobody likes predatory lending, but it's still a blossoming industry. I believe that works for small things, but if the advantage is large enough, somebody will step up and do it.

And it's not like people don't like it. They "want" to be engaged, to feel anger and surprise etc, those systems work because they're catering to peoples' instincts and desires.