You will also get a much better indication on the type of audience your site is attracting, enabling you to tailor content and better position your offering.
Exactly! We're monitoring which customer persona gets the most clicks (with good old Google Analytics). Down the line we might even try 8-10 different customer types with A/B testing and see which ones attract the most clicks.
Yeah, and if there is one particular segment that you want to click, but aren't clicking; you can experiment with the phrasing, accentuate the button, or write content aimed at that particular audience.