[geirfreysson]

Exactly! We're monitoring which customer persona gets the most clicks (with good old Google Analytics). Down the line we might even try 8-10 different customer types with A/B testing and see which ones attract the most clicks.

[Darraghb]

Yeah, and if there is one particular segment that you want to click, but aren't clicking; you can experiment with the phrasing, accentuate the button, or write content aimed at that particular audience.