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by graham_paul 2102 days ago
It doesn't matter that you are getting more users if those users are old and that's basically what is happening to Facebook. FB these days is just a place where content gets recycled, original content, viral memes and cultural trends happen elsewhere (TT, IG, etc). Just try to list the number of public figures (that young people care about) that use FB as its main channel? Now compare that against TT, IG, etc.

FB managed to buy IG and WhatsApp but they won't always be able to buy their competitor or copy them

1 comments

why does it not matter if they are old?

i could see the argument that they spend less money than other demographics but not that it doesnt matter

because the youth is the future. Investing in young users is investing long-term. Young users is potential future money, old users is immediate but short lived money stream. I didn't mean to say that it didn't matter but FB is obviously looking at the future