[ffggvv]

why does it not matter if they are old?

i could see the argument that they spend less money than other demographics but not that it doesnt matter

[graham_paul]

because the youth is the future. Investing in young users is investing long-term. Young users is potential future money, old users is immediate but short lived money stream. I didn't mean to say that it didn't matter but FB is obviously looking at the future