Glad you guys picked up on this, I used "different," not "differently" in the headline as a nod to Jobs' original Think Different campaign. So, yup, it was intentional.
Yes, but that's a clever double-entendre in which they encourage thinking differentLY, as well as encourage you to think about their product, which is (supposedly) different. Aaaaand now that I've killed the joy in this, exit... stage left! poof