[hoag]

Agreed. I guess some people (and companies) just like to "Think Different.™" :)

[baggachipz]

Yes, but that's a clever double-entendre in which they encourage thinking differentLY, as well as encourage you to think about their product, which is (supposedly) different. Aaaaand now that I've killed the joy in this, exit... stage left! poof

[nitrogen]

I find that analyzing and explaining a joke, phrase, or idiom increases the joy I derive from it. I only wish everyone else agreed.