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by Hammershaft 2123 days ago
Target might exist alongside several other competing retailers on the same block. The friction for a customer to leave and shop at a competing retailer is low. To extend this analogy, The Apple store exists in a company town, and the friction for a customer to leave 'Appletown' shop at competing retailers in 'AndroidLand' is intentionally as high as possible [1].

This is not an argument as for what (if any) kind of control third parties should have over the App Store as retailer, it's an argument for why this current arrangement is exploitative, and not analogous to conventional retail platforms like Target.

[1] - https://9to5mac.com/2020/07/30/internal-emails-show-how-an-a...

2 comments

You lost me. I just switched carriers from T-Mobile to ATT last week. I had an easy chance to switch to Android (I didn’t) but the cost to me would have been close to nil—other than time. All my apps are agnostic to iOS/Android (same for the 3 other people on my family plan). So just like I’d have to spend time learning the Layout of a Walmart if I left target, I’d have time costs to switch to Android.

And the example you gave of the Kindle still doesn’t make me question the App Store market: if kindle had a kiosk in a target to sell ebooks, I bet target would demand a cut too.

If what you’re after is data portability then solve for that. I’d rather have a law that covers all digital companies rather than devolve the App Store into some unregulated flee market.

iPhones exist right next Android phones in every carrier store. The only place you will see that exclusively sells iPhones are Apple stores.
That doesn't have much bearing on the cost of switching considering most of that friction is borne of investment into a particular platform and the intentional difficulty in migrating to another platform. This is the central caveat of walled gardens, the walls do not only serve to keep unwanted things outside, they also serve to keep you inside.

The analogy to a company town is apt. When you embarked for a town, both AndroidLand and Appletown were the same distance away, but now that you have settled down the prospect of migrating outside is considerably more difficult.

What high cost of switching? There are hardly any popular iOS only apps or popular apps that people paid for instead of buying a subscription that works cross platform.

As far as media that you bought, music that you bought on iTunes has been DRM free for almost a decade.

Even with movies, you can blame the lock in on the studios that don’t participate in “Movies Anywhere”. Any movie from the participating studios that you buy on Prime Video, Google Play, Vudu, or iTunes is automatically considered purchased on the other platforms.

Most of the money being spent on the App Store are from in app consumables.