[scarface74]

What high cost of switching? There are hardly any popular iOS only apps or popular apps that people paid for instead of buying a subscription that works cross platform.

As far as media that you bought, music that you bought on iTunes has been DRM free for almost a decade.

Even with movies, you can blame the lock in on the studios that don’t participate in “Movies Anywhere”. Any movie from the participating studios that you buy on Prime Video, Google Play, Vudu, or iTunes is automatically considered purchased on the other platforms.

Most of the money being spent on the App Store are from in app consumables.