Apple maps is probably a good example because outside the US it is still useless, 8 years later. I don't expect an Apple search engine to be any different.
In the UK it’s broadly as effective as a mapping tool, in my experience. Better in many ways, even; Google Maps is rammed full of adverts to the point it’s actually kind of distracting.
That’s not to mention the desktop app - it’s a step change in performance versus Google Maps being a sluggish browser experience.
In many parts of the world Apple maps is incapable to even give directions. I kid not. Go to e.g. Colombia and try to make directions between two places. It won't let you.
It just seems that Apple doesn't invest much in maps if they don't see a profit motive. They are very much capable of competing with Google Maps but they choose to build a more limited product that only works well in certain parts of the world where there are high concentrations of iPhone users. That's fine but it's not what I want in a maps app, I want consistency.
I switched to Apple Maps a few months ago and haven't run into any issues using it in various cities in Germany.
The main missing feature for me used to be public transit routing, but they added that a few updates ago and it generates pretty much identical itineraries to Google Maps.
Depends where you are, I guess? I'd've thought NZ's little backwater roads would be useless still, but Apple Maps has been fine for me for a long time now. I still occasionally use Google (Apple doesn't integrate cycling information where I live), but it's very very rare these days.
NZ coverage is pretty decent in Apple Maps. I went to the Far North a few weeks back. Was staying with family. They just moved into a new house in a new area--maybe say 6 months to a year ago. Apple Maps had their address, whereas their street was nowhere to be found in Google Maps (just an outline which I assume they derived from satellite images?). Overall I find both have gaps--so neither have perfect coverage. As a Android owner I use Google Maps, and my husband has an Apple and uses Apple Maps. We consult with each other's maps on a regular basis since we don't really trust either!
That’s not to mention the desktop app - it’s a step change in performance versus Google Maps being a sluggish browser experience.