[matthewmacleod]

In the UK it’s broadly as effective as a mapping tool, in my experience. Better in many ways, even; Google Maps is rammed full of adverts to the point it’s actually kind of distracting.

That’s not to mention the desktop app - it’s a step change in performance versus Google Maps being a sluggish browser experience.

[mantap]

In many parts of the world Apple maps is incapable to even give directions. I kid not. Go to e.g. Colombia and try to make directions between two places. It won't let you.

It just seems that Apple doesn't invest much in maps if they don't see a profit motive. They are very much capable of competing with Google Maps but they choose to build a more limited product that only works well in certain parts of the world where there are high concentrations of iPhone users. That's fine but it's not what I want in a maps app, I want consistency.