[louisswiss]

Interesting article, however I'm surprised the author only went into the time it takes them to create content.

I run a bootstrapped product called [SparkLoop](https://sparkloop.app) which makes it easy for creators to add a referral program to their newsletter, and by far the biggest (and most annoying) time investment we hear newsletter creators complaining about is marketing, not content creation.

For most newsletter creators, marketing takes as much (if not more) time as content creation does!

[Swizec]

Can confirm. Have an okay sized mailing list and writing is the fun part. Getting new readers is a slog that I hate doing.

[chiefalchemist]

Not only that, marketing is hard - even for marketers. Even so, if you commit (read: regular schedule) some time to it you'll likely be less overwhelmed / intimidated / discouraged.

Set a couple reasonable goals. Work towards those, and only those. There's no magic potion. No magic bullet. No magic nuttin'. That's marketing :)

[_b8r0]

Bookmarked for later. Will take a look if I move from Substack to Ghost.