[Swizec]

Can confirm. Have an okay sized mailing list and writing is the fun part. Getting new readers is a slog that I hate doing.

[chiefalchemist]

Not only that, marketing is hard - even for marketers. Even so, if you commit (read: regular schedule) some time to it you'll likely be less overwhelmed / intimidated / discouraged.

Set a couple reasonable goals. Work towards those, and only those. There's no magic potion. No magic bullet. No magic nuttin'. That's marketing :)