[btown]

It's also important to note that TikTok is one of the first platforms where young people expect the platform to curate globally-trending content for them. This is a stark contrast to the algorithm-driven news feeds and hands-off trending-sections of most other social media, and it opens the doors to thinking about TikTok the way one would think about a traditional media and advertising play, albeit one executed with significantly more sh$tposting. MSFT, especially post-Ballmer, is full of smart and agile-minded and empowered people who can understand this.

[wrinkl3]

I'm not sure I follow, isn't TikTok curated via algorithms as well? The content you like influences the content you see next. How's that new?

[nine_zeros]

Whatever the curation algorithm in Tiktok is, it is so much better than Youtube or Instagram. One actually feels that they are a part of a movement bigger than themselves and something that is globally trending.

Tiktok is a revolutionary social media application. They did what twitter couldn't do with vine.

[puranjay]

I think the poster meant how you create a TikTok not to follow your friends, but to follow creators.

Following creators is something that emerged out of Instagram organically. You first logged in because you wanted to see what your friends were up to.

In contrast, following friends was likely not your original reason for joining TikTok - it was to find interesting content.

An ad from a "creator" in your Instagram feed might evoke stronger resistance than in your TikTok feed.