[puranjay]

I think the poster meant how you create a TikTok not to follow your friends, but to follow creators.

Following creators is something that emerged out of Instagram organically. You first logged in because you wanted to see what your friends were up to.

In contrast, following friends was likely not your original reason for joining TikTok - it was to find interesting content.

An ad from a "creator" in your Instagram feed might evoke stronger resistance than in your TikTok feed.