[dsubburam]

Enjoyed reading it, and also your writing style in general. Am saving the article in order to refer to when I start developing my new product idea. I have a genuine question, and maybe two further "optional" comments to offer since you're explicitly soliciting feedback.

The question: is there a distinction to be made between "startup" and "product"? How, if at all, would you change your process for a simple product idea, like, say, a new kind of umbrella?

As for the optional comments, I did find the "Read a book" a bit jarring in the bulleted steps of the process -- it is unlike the other steps in that you don't do it again and again for every single startup idea you might be evaluating, and so not really part of a process associated with each project.

[NeilRamp]

Thanks for the comments, and kind words!

The difference between startup and product is simple, and it's something I'm guilty of conflating (along with many others). The product is what you're selling, and the startup is the organisation built around it to bring it to market. I should really have used the word Product instead of Startup.

Thanks for the thoughts around the Read A Book bullet point. Yes, I think it could do with being re-written!