[NeilRamp]

Thanks for the comments, and kind words!

The difference between startup and product is simple, and it's something I'm guilty of conflating (along with many others). The product is what you're selling, and the startup is the organisation built around it to bring it to market. I should really have used the word Product instead of Startup.

Thanks for the thoughts around the Read A Book bullet point. Yes, I think it could do with being re-written!