|
IMO this will be one of the failed IPOs of the 2020. I understand (but not approve) 300 devs - they got a ton of integrations, enterprise client handling, lot of mobile, frontend and backend surface area to cover, lots of devops and support, teams to build new features, maintain tooling and so on... given time, any software team will slow down and scale up, unless it is specifically countered by the company. There's always stuff to be done (create, maintain, or both), pressure comes from the top and the usual response is "throw bodies at it". The less hackerish/the more corporate the company, the faster the engineering team blows up. Kinda inverse function of the red tape. But the reason I believe Asana is going down is that their product is just what it sounds like - boring. It's a problem that's been solved a million times and they are just lucky they got on the ride in the early days. But they never evolved and the marked is getting new competition every day that is fighting to take their users away the moment they google asana alternatives. On one hand, they got Jira/YouTrack to fight on the enterprise side and Trello/Monday/Clubhouse/Notion to fight at the startup & SMB sides. If they don't evolve their product and bring something unique that will differentiate them and save their customers more time or mental context, they will remain the "boring" choice in a time where people are looking for the "fun" thing. And while it's good to be the boring choice, it's also a good way to haemorrhage users and profits. If I was steering Asana, I'd look at stuff like Notion and JetBrains Space for inspiration and product evolution, focus on minimising users context burn rate, developer and general UX optimisation and visual noise reduction.
If there is no large changes soon, grab some popcorn and watch it burn - I give it about a year before it starts tumbling downwards. |
It's really hard to have a failed tech IPO at the moment with all the demand which is why they're all rushing the gates.
It'll take a large, broad recession to bring tech stocks back down
I'd expect Asana, Unity, Sumo and Snowflake to all pop and stay up in the short term
I'd add AirBNB to the list considering booking is only down 10% off it's high and Expedia is up 100%+ from it's covid-low