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by speleding
2131 days ago
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> 3% to keep the app store running is forgivable Payment processing alone would cost Apple that much. You easily lose 1.5%-2% in payment fees and another 2% in handling fraud and customer support queries about payments. For example, if a payment for an app is $1.99, Apple now takes $0.60. If a customer calls support to ask a question about the purchase it can cost anywhere from $15 to $30 in call center fees, so it takes 50 purchases to make good on that. If you lower that to a $0.06 take apple would have to make 500 sales for every phone call to support. People don't realise good customer support is very expensive. |
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