You think it is worse based on what quality than the names uber or lyft? Uber has to be by every known metric one of the worst names for anything ever.
By what specific metrics is Uber a bad name? Uber is a short, catchy, two-syllable name. Libretaxi is a mouthful. The only good thing about it is that it's descriptive. It doesn't really stick in your mind like Uber does, or their branding.
Disclaimer: I think marketing is a parasitic industry that gets way too much money for the value they provide. But marketing is important because it works.
Disclaimer: I think marketing is a parasitic industry that gets way too much money for the value they provide. But marketing is important because it works.