[Alekhine]

By what specific metrics is Uber a bad name? Uber is a short, catchy, two-syllable name. Libretaxi is a mouthful. The only good thing about it is that it's descriptive. It doesn't really stick in your mind like Uber does, or their branding.

Disclaimer: I think marketing is a parasitic industry that gets way too much money for the value they provide. But marketing is important because it works.