[tinco]

If this gambit doesn't pan out, they can just return to the status quo, it's not like Apple would ever permanently ban them, nor would they even reneg on the 30%.

So the only loss is the time they're off the store, plus legal. They just need to get this lawsuit started, maybe lose a couple weeks profits from the iOS store, and they've created the possibility of permanently increasing profits by 20%.

[tln]

They reduced prices on all platforms though. And iOS users aren't 100% of Fortnite purchasers. I haven't yet found a good source but from [0] which says ~$300mm/mo total and ~$30mm/mo iOS it's 10% (higher than I expected tbh). So they lose 100% of iOS revenue and 20% of PC and console revenue from this.

If Epic wins and are allowed to offer alternate IAP for 20% discount, that increase profits for Fortnite on iOS by 10%, but all the other Fortnite platforms lose 20%.

Maybe Epic will raise the virtual prices of Fortnite goods over time to make up for it, eg a skin will be 1500 vbucks instead of 1250. But I'm guessing Epic has larger ambitions, such as making V-bucks systems for all games that use Unreal Engine.

[0] https://www.businessofapps.com/data/fortnite-statistics/#2

[wayneftw]

I would bet that out of mobile users, the majority of them are on iOS. That’s because 90% of kids and teens are on iOS and not Android.

I’ve read it a number of times but here’s the top link from today’s search for this - https://9to5mac.com/2019/04/08/iphone-apple-watch-teen-surve...

[Kuinox]

They don't play only on one device, a lot of players will fallback on another device.