|
|
|
|
|
|
by direxorg
5548 days ago
|
|
|
For most project it is not about clicks but about conversion and that is greatly depends from the product that you are selling. Facebook is more "fun" than "money spending" community. Google unrelated CPC keywords give 8X fold better conversion than Facebook targeted ads from each click for me. Would be more useful to have specific information on your numbers beside clicks. |
|
|
http://news.ycombinator.com/item?id=2409001
I'm not directly selling for either of my campaigns (although FB has incidentally netted me a few sales for my job board; that's incidental rather than intentional), so you could be right about people being hesitant to spend money.
Although for CoderStack I do get plenty of people applying for jobs after clicking on an ad, so it's not all fun.
I think a lot of it is about being careful about how you're tuning your ads, it's easy to make an ad that people will click on that misleads the clicker as to what your website will contain.
But if you start with an ad that's very specific about what you're delivering and then tweak the other aspects (image, demographic targeting) then you can probably get a healthy conversion rate.
(all my ads are clear about what you'll get if you click through)