[ig1]

See my comments elsewhere in this discussion:

http://news.ycombinator.com/item?id=2409001

I'm not directly selling for either of my campaigns (although FB has incidentally netted me a few sales for my job board; that's incidental rather than intentional), so you could be right about people being hesitant to spend money.

Although for CoderStack I do get plenty of people applying for jobs after clicking on an ad, so it's not all fun.

I think a lot of it is about being careful about how you're tuning your ads, it's easy to make an ad that people will click on that misleads the clicker as to what your website will contain.

But if you start with an ad that's very specific about what you're delivering and then tweak the other aspects (image, demographic targeting) then you can probably get a healthy conversion rate.

(all my ads are clear about what you'll get if you click through)