[tdmackey]

The spike probably had a lot to do with the release of Tron: Legacy on December 17 who had a character named Quorra which could easily be misspelled as Quora. The trend for Quorra largely follows this spike as seen at http://www.google.com/trends?q=quorra&ctab=0&geo=all...

Nothing happend to Quora.com.

[awarzzkktsyfj]

Really? You can plot them together, and it appears 'quorra' spiked about two weeks before 'quora'. Tron released December 17th 2010, according to wikipedia, correlating nicely with 'quorra' searches. What happened January 1st to cause a huge spike in 'quora' searches? http://www.google.com/trends?q=quorra%2C+quora&ctab=0&#3...

[Tycho]

Hmmm. Is this an established practice for choosing product names? (regardless of whether it was intentional in this case)

Excuse me while I look up the cast list of the next James Cameron movie.

[RBr]

The rate of people who would visit your new product and then immediately leave would be high. Generally, this is called bounce rate.

A few people might see your product and stick around, but I think that the brand confusion (and potential law suit) might be strong enough con's to negate these few users.

[pacohn]

>The rate of people who would visit your new product and then immediately leave would be high. Generally, this is called bounce rate.

Would that be a bad thing? Even those that left would then know that your site existed, which isn't without value.

As far as names matching a character in a movie, I think it would be very difficult to make a suit out of this. If anything, you could then change your name slightly, and get some press about it.

[Mystalic]

They'd have a negative association with it, since the site didn't give them what they wanted. You don't want to start your first impression with a negative.

[Tycho]

Possibly the majority of people would know what it was before clicking, because the search engine description would tell them. In that case they're just fulfilling their curiosity, which can only be good.

[ElliotH]

You'd be surprised how many people don't read the description in search results.

[pacohn]

Why would it be negative? Personally, I'd just think "oh there's a site with a similar name", and move on. I wouldn't fault the site for that.

[bmelton]

The 'move on' part doesn't exactly speak well for capturing new customers. Certainly not well enough that you'd sacrifice a better, more appropriate name?

[adambyrtek]

> As far as names matching a character in a movie, I think it would be very difficult to make a suit out of this.

You would be very surprised:

'Some controversy has risen in Germany, where Albert Uderzo's own publishing company, Les Éditions Albert René, is claiming in court that certain IT companies whose name end in "ix" (not unnatural in companies who work with Unix) are damaging his brands "Asterix" and "Obelix".'

http://en.wikipedia.org/wiki/Albert_Uderzo#Lawsuits_in_Germa...

[stc]

It would create more noise when trying to optimize your site to reduce the bounce rate which is a bad thing.

[jmtame]

I wonder if it will make a comeback. Tron Legacy (DVD rip) was the #4 most downloaded movie on piratebay yesterday with 12,000 seeders and the DVD doesn't release for another 2 days.

[ignifero]

That explains it. I actually like quora, so got worried. Now i 'm off to buy WimpyKidRodrickRules.com