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by RBr 5551 days ago
The rate of people who would visit your new product and then immediately leave would be high. Generally, this is called bounce rate.

A few people might see your product and stick around, but I think that the brand confusion (and potential law suit) might be strong enough con's to negate these few users.
1 comments
pacohn 5551 days ago
>The rate of people who would visit your new product and then immediately leave would be high. Generally, this is called bounce rate.

Would that be a bad thing? Even those that left would then know that your site existed, which isn't without value.

As far as names matching a character in a movie, I think it would be very difficult to make a suit out of this. If anything, you could then change your name slightly, and get some press about it.

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Mystalic 5551 days ago
They'd have a negative association with it, since the site didn't give them what they wanted. You don't want to start your first impression with a negative.
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Tycho 5551 days ago
Possibly the majority of people would know what it was before clicking, because the search engine description would tell them. In that case they're just fulfilling their curiosity, which can only be good.
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ElliotH 5551 days ago
You'd be surprised how many people don't read the description in search results.
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pacohn 5551 days ago
Why would it be negative? Personally, I'd just think "oh there's a site with a similar name", and move on. I wouldn't fault the site for that.
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bmelton 5551 days ago
The 'move on' part doesn't exactly speak well for capturing new customers. Certainly not well enough that you'd sacrifice a better, more appropriate name?
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pacohn 5551 days ago
Well, I guess the quality of the name is another point entirely, and the scheme might unravel there. :) I just thought it was an interesting idea. If the quora spike did come from Tron, I think it's at least interesting to consider engineering such an accident. It might be good, bad, or a wash, but IMO I think the bounces would be an overall positive. The name... that is another problem.
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adambyrtek 5551 days ago
> As far as names matching a character in a movie, I think it would be very difficult to make a suit out of this.

You would be very surprised:

'Some controversy has risen in Germany, where Albert Uderzo's own publishing company, Les Éditions Albert René, is claiming in court that certain IT companies whose name end in "ix" (not unnatural in companies who work with Unix) are damaging his brands "Asterix" and "Obelix".'

http://en.wikipedia.org/wiki/Albert_Uderzo#Lawsuits_in_Germa...

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stc 5550 days ago
It would create more noise when trying to optimize your site to reduce the bounce rate which is a bad thing.
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