[spideymans]

Of course TikTok won’t be growing at the same rate in 10 years time. That doesn’t mean it won’t still be a huge platform, however.

In fact, I’d wager that, it TikTok plays their cards right, the platform could be bigger than YouTube within five years or so. I know it sounds crazy now, but there is nothing that dictates that YouTube’s model is the best for delivering democratized video publishing to the masses.

I find that a lot of these Gen Z kids don’t have the patience to sit thru a five or 10 minute YouTube video (and I can’t really blame them; how much time have you wasted watching YouTube videos that ended up being clickbait garbage?). They’d rather have the information condensed down into a 90 second video, and TikTok is perfectly designed to serve those viewing habits.

I know the popular perception of TikTok (from those that don’t use it) is that it just hosts trendy dance videos, but TikTok creators are publishing essentially all the same genres of content we see on YouTube. You can find everything from dance videos to home improvement tutorials on the service. Furthermore, more and more YouTube creators are moving over to TikTok. I view the service as the single biggest threat we’ve seen to YouTube since it’s rise to popularity.

I suspect TikToks next big move will be into YouTube’s bread and butter: official music videos. Their user interaction model lends itself extremely well into music discovery.

Also, most fundamentally, there’s only 24 hours in a day. Every hour spent on TikTok is one hour not spent on YouTube or a competing service.

[wolco]

TikTok is not a threat to youtube. Instagram maybe. Everyone has a place.

Short videos on youtube are not rewarding and accounts are centered usually around one topic.

On tiktok you follow a person who posts videos.. which are like moving instagram pictures .

Instagram has been pushing videos but people are sharing more live stream longer content.

The next big site will be pornhub meets tiktok. 90 seconds or less x-rated content that is connected to patreon and your tiktok profile

[spideymans]

TikTok has essentially three categories of users

1. Users that watch, but don’t post anything

2. Regular people that just post random things for fun. These people are essentially using it as instagram for video

3. People making relatively high quality content involving specific subject matter (vlogs, food, technology, sports, etc...). Essentially recreating YouTube channels on TikTok.

The service has historically been dominated by category 1 and 2, but we’re seeing more and more of category 3 now.

And keep in mind that I’m not saying YouTube will disappear - not in the least. There is space for both services to exist. However, TikTok will be capturing an increasing share of the creators that previously had no choice but to be on YouTube.

[wolco]

Usually they are forced to youtube for the advertising dollars. On twitter or instagram influencers can make a sizable amounts with sponsored posts. Does tiktok have an ad program for content creators? Are tiktok users becoming paid influencers? Do people post sponsored tiktok videos?

[interskh]

Yeah once they figure out the monetization part, the ecosystem would be complete. They've been working on that. I don't think it is as efficient yet. But you can also look at Chinese version of tiktok, where they have already a full ecosystem and lots of people making lots of money off the platform.

[spideymans]

> The next big site will be pornhub meets tiktok. 90 seconds or less x-rated content that is connected to patreon and your tiktok profile

Ha, not sure if this was supposed to be a joke or not, but that’s arguably what lead Tumblr’s rise to prominence, and also their demise when the porn ban was implemented