[spideymans]

TikTok has essentially three categories of users

1. Users that watch, but don’t post anything

2. Regular people that just post random things for fun. These people are essentially using it as instagram for video

3. People making relatively high quality content involving specific subject matter (vlogs, food, technology, sports, etc...). Essentially recreating YouTube channels on TikTok.

The service has historically been dominated by category 1 and 2, but we’re seeing more and more of category 3 now.

And keep in mind that I’m not saying YouTube will disappear - not in the least. There is space for both services to exist. However, TikTok will be capturing an increasing share of the creators that previously had no choice but to be on YouTube.

[wolco]

Usually they are forced to youtube for the advertising dollars. On twitter or instagram influencers can make a sizable amounts with sponsored posts. Does tiktok have an ad program for content creators? Are tiktok users becoming paid influencers? Do people post sponsored tiktok videos?

[interskh]

Yeah once they figure out the monetization part, the ecosystem would be complete. They've been working on that. I don't think it is as efficient yet. But you can also look at Chinese version of tiktok, where they have already a full ecosystem and lots of people making lots of money off the platform.