[refurb]

Huh? No, that’s not what I meant.

Companies prefer to not be in the news. So what they do is seek out the mainstream and align itself to it.

BLM was not mainstream 3 months ago, so companies remained quiet.

Now, not showing support for BLM runs the risk of unfavorable PR. So they put out a low risk statement.

[briefcomment]

I'm not sure BLM support is "mainstream". Home Depot hasn't said anything official about BLM to my knowledge, and you hear loud pro BLM people saying they should be boycotted [1], but I think they're doing fine. Their stock price is as good as its ever been.

I think what we're seeing is a case of "minority rule" [2].

[1] https://www.ccn.com/7-companies-you-should-renounce-if-you-s...

[2] https://nassimtaleb.org/2016/08/intolerant-wins-dictatorship...

[untog]

> More than half of voters, 57 percent, have a favorable opinion of the Black Lives Matter movement, while 30 percent have an unfavorable one.

https://poll.qu.edu/national/release-detail?ReleaseID=3663

So it's not much of a minority anything.

[briefcomment]

I think my point is more that people who actually change their behavior based on whether or not a company explicitly supports BLM is not a majority. It is probably a small minority. If that 57% actually boycotted businesses not supporting BLM, Home Depot would change their tune quickly.